Festival - Alyssa Dugan

Rebrand & Website

Southwest Flow Festival

Southwest Flow Festival needed a full rebrand to match the bold, playful energy of their community-focused event. I led their team through brand development exercises to uncover their voice, then developed a logo refresh, brand identity, website, social media assets, marketing materials, festival signage, and merchandise.

The new brand helped drive measurable growth: the website saw a 300% increase in traffic across all platforms, social engagement rose by over 1000%, and followership grew by more than 450%. A unified design system contributed to a larger team effort that helped double ticket sales over two years.

PRODUCTION TEAM: Solo project, in collaboration with copywriter

Roles:

Web Design

Branding

Photo Editing

Deliverables:

Logo

Brand Identity

Website

Social Media Assets

Marketing Materials

Festival Signage

Merchandise

Tools:

Adobe Illustrator & Photoshop

Premiere Pro

WIX

Client Review:

“She has a real knack for taking complex ideas and turning them into beautiful, functional designs. Whether it’s websites, logos, or marketing materials, Alyssa handles it all and always nails it. We rely on her for pretty much everything related to Graphic and Web Design, and she never misses the mark. Her attention to detail is on point, and she’s always open to feedback and constructive criticism, which is a necessity when doing creative work.

Alyssa is meticulous about truly understanding the goals of a project. She really takes the time to understand the bigger picture, making sure her designs align perfectly with the vision. Simply put, Alyssa is a top-notch graphic designer and web developer. If you’re on the fence about working with her, pull the trigger. You won’t regret it.”